Masterabsolventin WiWi - Deutsch und Englische Arbeiten

As China’s environmental and human right laws did not comply with the company’s strict standards, Levi Strauss and Co. withdrew business operations from the country in the early 1990s. However, in the context of globalisation and China’s growing economic importance, the company returned to China in 2008. This put the iconic brand into a difficult spot and continues to challenge its position between the pace of fast fashion retailers and it’s commitment to its core values (...)

Conclusion

From a humble dry goods store to a leading world-renowned brand, Levi Strauss & Co. has succeeded in contributing one of the most functional and stylish apparel items to the world of fashion. It’s innovation both in company values and as a business model continues to pave the way for a higher standard within the garment industry. Through unwavering core principles, Levi Strauss & Co. has been able to create a lasting brand name. It’s commitment to CSR and bettering it’s production process to top industry benchmarks is just one of the reasons why the brand remains relevant. With a strategically diverse international network of supply sources, the company created a flexible structure for a lasting seat within the market. Along with endless alternative sourcing capabilities, the company’s contract based relationships with suppliers limits the amount of risk and dependence with any one geographical location. Still, China remains a valuable sourcing site for the brand because of its extensive knowledge and production force within the textile industry. For the moment, the company’s situation in China continues to be advantageous, far out weighting the disadvantages. Through multiple distribution channels, including an independent flagship, corner and web shop, the Levi’s brand is presented to Chinese consumers as an iconic western standard. Although it faces adversity in growing favourability towards fast fashion, the corporation's vision and mission to provide quality, lasting products remains the same.